LEAD GENERATION IS AT THE
HEART OF WHAT WE DO.
THIS IS NOT ONE SIZE
FITS ALL MARKETING
We know that your business is specialized and your customers are unique. You don’t need a quick SEO fix or help with your Facebook page.
What you need is leads.

You need the prospects who have never heard of you to find you, and when they do, you need a strategy for marketing to them and keeping them engaged during their decision process. You need the chance to prove yourself and to tell your story. Even more, you need to be able to reach the prized target accounts that are perfect clients for you but don’t know it yet.
ACCOUNT BASED
MARKETING
ABM leverages the sales and marketing relationship to target key accounts through a combination of digital and traditional tactics with the sole purpose of quality lead generation.

Its greatest benefit is the ability to reach the decision makers directly with personalized content that is uniquely relevant to them. ABM allows you to align your sales and marketing efforts, has higher ROI and less ad waste, and our use of technology lets you know right away if your targets are visiting your website, giving your sales team an advantage by allowing them to make timely contact.
THIS IS NOT ONE SIZE
FITS ALL MARKETING
We know that your business is specialized and your customers are unique. You don’t need a quick SEO fix or help with your Facebook page.
What you need is leads.

You need the prospects who have never heard of you to find you, and when they do, you need a strategy for marketing to them and keeping them engaged during their decision process. You need the chance to prove yourself and to tell your story. Even more, you need to be able to reach the prized target accounts that are perfect clients for you but don’t know it yet.
ACCOUNT BASED
MARKETING
ABM leverages the sales and marketing relationship to target key accounts through a combination of digital and traditional tactics with the sole purpose of quality lead generation.

Its greatest benefit is the ability to reach the decision makers directly with personalized content that is uniquely relevant to them. ABM allows you to align your sales and marketing efforts, has higher ROI and less ad waste, and our use of technology lets you know right away if your targets are visiting your website, giving your sales team an advantage by allowing them to make timely contact.

CONTENT MARKETING GETS THREE TIMES MORE LEADS THAN PAID SEARCH ADVERTISING.

DIGITAL CONSULTATION
AND TRAINING

Many companies with internal marketing teams are choosing to self-manage their digital efforts but have difficulty with ad waste, and don’t have the tools to quantify the effectiveness of the campaigns. The benefits of digital marketing are indisputable but the ability to measure success is critical to having an ongoing digital program.

We understand that these platforms are more accessible than ever before and more businesses are integrating digital advertising into their marketing strategies. We also see large ad budgets that aren't generating the leads that were expected and marketers don’t know why.

Whether a beginner or a more advanced digital marketer, we can help you get the most from your digital advertising dollars.

Based on the numbers, organic SEO is about 5.66 times better than paid search ads. However, experts still recommend paid search ads if businesses don’t have the time to invest in organic SEO.

SEO STABILIZATION

When we think of SEO in its simplest terms, we think of page rankings, but there is a long list of factors that determine a site’s SEO authority.

High SEO scores are gained over a period of time through dedicated management of many factors including competitive rankings, website health, website content, social media, local search directories and activities such as content marketing, blogging and paid ad campaigns.

With SEO Stabilization, we take a holistic look at your online presence and evaluate your overall competitive position, then provide in-depth reports and corrective recommendations so that you have a clear path forward.

The goal: more web traffic, better leads.

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

WEB DEVELOPMENT

Your website should be your greatest lead generator. Not only should prospects find it easily through the search engine of choice, but when they arrive, they need to learn about how working with your business will be of benefit to them. Most importantly, they need to be compelled to convert to a new lead.

Our web development team works with you to build more than an aesthetically pleasing site - we build sites that are designed to educate visitors and generate leads. We are experienced in WordPress and Joomla, BigCommerce and Shopify, and can provide a web solution that is suitable for the needs of your business and expectations of your visitors. All of our sites are SEO and mobile friendly and secure.

86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services.

DIGITAL CONSULTATION
AND TRAINING

Many companies with internal marketing teams are choosing to self-manage their digital efforts but have difficulty with ad waste, and don’t have the tools to quantify the effectiveness of the campaigns. The benefits of digital marketing are indisputable but the ability to measure success is critical to having an ongoing digital program.

We understand that these platforms are more accessible than ever before and more businesses are integrating digital advertising into their marketing strategies. We also see large ad budgets that aren't generating the leads that were expected and marketers don’t know why.

Whether a beginner or a more advanced digital marketer, we can help you get the most from your digital advertising dollars.

Based on the numbers, organic SEO is about 5.66 times better than paid search ads. However, experts still recommend paid search ads if businesses don’t have the time to invest in organic SEO.

SEO STABILIZATION

When we think of SEO in its simplest terms, we think of page rankings, but there is a long list of factors that determine a site’s SEO authority.

High SEO scores are gained over a period of time through dedicated management of many factors including competitive rankings, website health, website content, social media, local search directories and activities such as content marketing, blogging and paid ad campaigns.

With SEO Stabilization, we take a holistic look at your online presence and evaluate your overall competitive position, then provide in-depth reports and corrective recommendations so that you have a clear path forward.

The goal: more web traffic, better leads.

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

WEB DEVELOPMENT

Your website should be your greatest lead generator. Not only should prospects find it easily through the search engine of choice, but when they arrive, they need to learn about how working with your business will be of benefit to them. Most importantly, they need to be compelled to convert to a new lead.

Our web development team works with you to build more than an aesthetically pleasing site - we build sites that are designed to educate visitors and generate leads. We are experienced in WordPress and Joomla, BigCommerce and Shopify, and can provide a web solution that is suitable for the needs of your business and expectations of your visitors. All of our sites are SEO and mobile friendly and secure.

86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services.

VALUE IN
PARTNERSHIP

An in-house team with Squid Ink’s capabilities could require
an investment of more than $350K annually.

Partnering with Squid Ink is a cost effective solution for
companies with long-term sales goals in mind. We work
with your team as an extension, not a vendor, taking the
time to learn about your business.

VALUE IN
PARTNERSHIP

An in-house team with Squid Ink’s capabilities could require
an investment of more than $350K annually.

Partnering with Squid Ink is a cost effective solution for
companies with long-term sales goals in mind. We work
with your team as an extension, not a vendor, taking the
time to learn about your business.