See who we are and what we do!

Advertising, Marketing & Creative

You want to call attention to yourself, your product, and your business. We can get your message out in style in a variety of ways, devise a strategy and track its progress for effective marketing, and support all of your creative needs from start to finish. Thumbnails Cap AMC

Graphic Design

Squid Ink can provide graphic design solutions for all of your print needs, beginning with your company logo, identity package, branding, and public persona. Beyond that, we create marketing and sales aids to support your business, including print advertisements, brochures, posters, and signage. Graphic Design

Website Design

Whether it's a simple blogging site, a multi-tiered marketing site, or a complex e-commerce solution, we can create and deliver the precise online presence your business requires, including SEO management. You can also rest assured that our secure hosting services will house your important data in a safe and reliable location. Website Design 


Got a commercial to shoot? How about corporate video or other promotional materials intended for a large audience? We have everything you need to pull together a stellar video presentation, including industry-standard camera equipment, digital editing software, and our very own studio environment. We can also come to you and do location shoots, so if you’re ready to make the vid, pick up the phone and call the squid! Video Production 


When it comes to putting together dynamic motion graphics elements for arenas and other special event venues, nobody does things better than the Squid Ink team. Ribbon boards, scoreboards, marquees and other digital formats are all in our promotional bag of tricks. High-end video and special effects editing bring extra life and visual excitement to your message, making sure you’re noticed by everyone in the house! Motion Graphics

Audio Recording

Our in-house recording studio is set up to deliver clean and crisp audio for your next radio commercial, television spot, or other A/V production. Our digital production line ensures top-quality recordings and high-end finished mix-downs complete with music tracks and special effects. You’ll swear you’ve never sounded better! Audio Recording


Whether it's product photography, locations and landscapes, or all new staff photos for your next annual report, our in-house studio has everything to capture the shot in style. With top-of-the-line camera equipment, studio lighting, and professional photographers at the controls, your photos are guaranteed to turn heads. And everything is portable, so getting to a location shoot is easy! We also manage the post-production and touch-up chores, so you get quality control from start to finish. Photography




At Squid Ink Creative, we have assembled a group of creative professionals ready to take on any of our client's unique needs.
We all wear many hats, but we have one common goal, our client's satisfaction.

  • Default
  • Title
  • Date
  • Random
  • Frank LichtlinPartner and Chief Creative Officer

    Frank Lichtlin
    Partner and Chief Creative Officer

    Frank's been successful in the realm of creativity for nearly 20 years. He studied art, graphic design and photography and has worked with clients such as Capezio and Kraft Foods, Inc. Frank's problem solving nature makes him perfect for what he does. He listens in depth to his client's needs and makes certain his team delivers. When he's not lurking around the studio, approving uniquely inspired designs, he might be found playing golf, playing guitar, playing video games, or playing DJ for his friends at a party. Obviously he likes to play just as hard as he works!
  • Mark KarlinPartner and Chief Financial Officer

    Mark Karlin
    Partner and Chief Financial Officer

    Mark works hard everyday overseeing the fiscal activities of the company, making sure all the clamshells add up and the business runs smoothly from a financial standpoint. He values the professional and business skills he has developed from over 20 years in private banking and deftly puts them to use at Squid Ink. An avid fan of both college and pro basketball, Mark regularly attends WSU Shockers and OKC Thunder games. He enjoys the occasional round of golf and spending time with his family.
  • Brad PainchaudDirector of Business Development

    Brad Painchaud
    Director of Business Development

    Brad heads up the sales and marketing side of the squid cave, leading the charge for client acquisition, media buys and placement. He carries over 15 years of experience, ranging from Cox Communications, Yahoo!, the McClatchy Company, and now with Squid Ink. He prides himself on always doing what’s best for the client and makes sure their interests are ahead our own. Away from the office, Brad is all about being the best dad possible, hanging out by the pool, camping, and he even enjoys white water rafting!
  • Shelly WhitfieldAgency Director

    Shelly Whitfield
    Agency Director

  • Default
  • Title
  • Date
  • Random
  • Corey CallowayCreative Director

    Corey Calloway
    Creative Director

  • Mark MaackWeb Services Manager/Senior AV Tech

    Mark Maack
    Web Services Manager/Senior AV Tech

    With 20-plus years of creative and technical expertise, Mark will come up with solutions that exceed expectations of any client. Mark brings a wealth of IT and programming experience to the team after being a Novell CNE, a Microsoft MCP, and a Compaq/HP ASE. He currently serves as our resident web expert, audio guru and staff video/photographer. Away from his desk, you’ll catch him following Tottenham FC (COYS!), geocaching, and playing guitar with his band, Big Shade.
  • Michael CostelloDirector and Lead Strategist, Digital Services

    Michael Costello
    Director and Lead Strategist, Digital Services

    Michael is Squid Ink's digital brain trust and heads up digital strategy and search campaigns for all of Squid's clients. Michael is Google Certified in Search Network Advertising, Display Network Advertising, Video Advertising, Google Analytics and is also a Bing Accredited Professional. In addition to his certifications, he is proficient in Social Media Management, Market Research, Marketing Strategy, E-Mail Marketing and online event planning. When he's not practicing as a digital guru, he enjoys woodworking, camping, and rooting for the Boston Red Sox and the Boston Bruins.
  • Ashlynn ShinnJr. Art Director

    Ashlynn Shinn
    Jr. Art Director