Director & Lead Strategist, Digital Services
Michael is Squid Ink’s digital brain trust and heads up digital strategy and search campaigns for all of Squid’s clients. Michael is Google Certified in Search Network Advertising, Display Network Advertising, Video Advertising, Google Analytics, and is a Bing Accredited Professional. In addition to his certifications, he is proficient in social media management, market research, marketing strategy, e-mail marketing and online event planning. When he’s not practicing as a digital guru, he enjoys woodworking, camping and rooting for the Boston Red Sox and the Boston Bruins, and spending time with his wife and their two dogs.