PAY PER CLICK
MARKETING
Squid Ink has extensive experience in paid search and
display advertising on multiple channels, like Google
AdWords or the Bing Ads network. Once we have
determined your marketing objective, we will put
together the strategy and tactics that can deliver the
highest ROI. We also determine the key performance
metrics that tell us where to improve unique conversion
funnel. Plus, we leverage the transparency of
pay-per-click advertising with robust reporting to ensure
you are getting the most out of your PPC campaigns.
SOCIAL MEDIA
MANAGEMENT
Social media has the power to reach your potential
customers on an individual level. Even if your business
is B2B, we can incorporate social media into your digital
marketing plan so that you can focus on your business.
We can manage your social media through scheduled
posts, sponsored campaigns and engagement monitoring.
SEARCH ENGINE
OPTIMIZATION (SEO)
From local search to targeted keywords, we work with
you to develop the right SEO strategy that puts the right
content in the right place for maximum visibility based
on the way your customers are using search engines.
Through consistent audits, reporting and consultations
on content, we make sure you have the best chance
at being seen.
LEAD
GENERATION
There is more to digital marketing than just website traffic
or social media engagement. Once you get your potential
customers to your site, you still have work to do to convert
them. Drip campaigns allow you to stay engaged with
your prospects until they convert. What’s best is that you
don’t have to follow up until you think they are ready.
If you haven’t leveraged the power of automated marketing,
you may be missing leads online. Squid Ink works with
software providers like InfusionSoft to create conversion
funnels that can generate greater revenue and a higher ROI
on your online marketing budgets.
