Squid Ink Creative has their tentacles in many businesses, helping each one of them find and create their unique marketing strategy. Although we cater to individual needs, we believe every good marketing plan should boil down to these three key principles: functionality, intentionality, and reliability. Continue reading to see how Squid Ink provides all three, keeping your success at the forefront of their marketing development.
With Squid Ink Creative, your business will benefit from our expertise in Business to Business (B2B) marketing strategies. These strategies and best practices for marketing change constantly, and when using a marketing firm like Squid Ink, you don’t worry about keeping up with and following the trends because we do it for you. Consulting and utilizing our expertise in B2B marketing strategies means your business is always ahead of the game and catering to your market leads.
Wielding the growing list of digital marketing tools can be a time-consuming burden for your team, and can take their focus off of more important responsibilities. Many businesses are tempted to let family members or entry-level staff assume their digital marketing tasks. If you’ve ever heard yourself or someone else say “Oh I let my niece run my adwords when she’s on summer break” or “I tried running ads on Google, but I never know if they work or not”, then that’s a sign that you need a good digital marketing partner.
A good agency will use tools beyond Google AdWords or Analytics, although these are the most popular digital marketing tools for good reason. They should have access to tools like SEMRush to gain insight on competitors, Wordstream for SEO opportunities, and LeadFeeder for information on incoming leads. Functionality means not having to manage all of these yourself, yet still getting the benefits from them.
Everyone remembers receiving a phone call in the middle of their evening meal from a telemarketer trying to sell you the “next best” pool cleaner (and you don’t even have a pool!). Now, with our advanced technology and highly targeted prospect system, you can help make sure your products aren’t ignored or labelled as a nuisance by using Account Based Marketing. Account Based Marketing (ABM) is a B2B marketing approach that combines highly targeted prospects with extremely pointed marketing tactics. With ABM, it’s about the quality and relevance of the lead rather than the quantity. Not everyone needs your product and that’s okay. In fact, it’s better. By being selective and catering to your market leads, it’s ensuring your products get to those that will utilize them. At Squid Ink, we help you find select targets and keep them.
This selection process comes from lead generation and conversion funnel optimization. Lead generation is a method of identifying and creating interested bodies in your products by getting your products to where your customers are online. We can provide lead generation through search engine optimization, pay-per-click marketing, social media promotion, email marketing, and website engagement analytics. We find those who are already searching for products like yours and make sure you stand out from the rest (well, even more than you already do). You have to know who your target market is, where they spend their time online, and what they need to see to respond positively to your marketing. And you have to do so while keeping your conversion costs to a minimum. You will need a deliberate and intentional strategy to achieve this.
By partnering with Squid Ink, not only do you gain a team of experts, but you also gain peace of mind that your business’ success is always their first priority. As a Google Partner Agency, Squid Ink maintains certain qualifications and performance benchmarks required by Google that serve as proof of our commitment to continuous improvement and stellar performance for our our clients. By combining intentionality and functionality with the reliability of a solid marketing agency like Squid Ink, you can’t go wrong. We offer a range of services from consultations and plan development to execution and management. Whatever involvement you need from us, we are here to ensure your B2B marketing strategy is captivating and converting your leads.
Our business is to keep your business moving forward. Start living up to your business’ potential and schedule your obligation-free meeting today!