We have continued to talk about conversions because they are an easy way to track and understand your target audience. Learning about how they move to your page or how often they visit your page can give you serious insight to your customer base and consumer needs. The first steps for effective conversions is to […]
Measuring a campaign’s success is the best way to decide which efforts are working for your business and which ones to look at again. This can be especially difficult to keep track of when running multiple campaigns and not knowing how best to measure any of the campaigns individually. A great way to measure any […]
Defining your conversion point and tracking your conversion rates is the best way to ensure any of your marketing efforts are producing the kind of results you hoped for. That’s why we wanted to start a series on lead conversions as far as defining them for your business, ways to effectively track them, and optimizing […]
As you may recall, we designed and dedicated a blog all about what a digital marketing should be asking in order to provide you the best service possible. Now, we have a blog entirely dedicated to you and what questions you should be asking of your digital marketing agency. With certifications and technology that can […]
Working with an agency, whether it’s your 1st time or 51st time, can be distressing. Mutual understanding and transparency are key to a successful working relationship, but how do you know you’re all on the same page and nothing is being looked over? That’s why we decided to do a quick 2-part series with guidelines […]
Web development can seem like a daunting and overwhelming task, whether creating a new page or revamping an old one. Design trends constantly change and keeping up with them can consume hours of employee time. With a skilled marketing team and a few key concepts to keep in mind, your website can be shiny and […]
With our fast-paced economy and high-tech lifestyle, it’s not surprising that this is leaking into the way we do business. Leads are making faster decisions and using more mobile options as the source of all their information for your business. Companies want answers without having to read through pages, or even paragraphs, of text. Your […]
Squid Ink Creative has their tentacles in many businesses, helping each one of them find and create their unique marketing strategy. Although we cater to individual needs, we believe every good marketing plan should boil down to these three key principles: functionality, intentionality, and reliability. Continue reading to see how Squid Ink provides all […]
Squid Ink is proud to announce that we’ve earned the status of Google Partner. Achieving Partner status means that, as an agency, we have demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered agency and client revenue growth, and sustained and grown our client base. With the Partner status comes access to a […]
Range 54, a Wichita shooting range, was selected to be one of 100 ranges in the country and the only range in Wichita to reveal a new Glock model on August 26, 2017. That honor reflects the premium level of service that Range 54 offers their customers, and vendors recognize this. There was little time, however, to bask in that honor. The reveal date for the chosen ranges was less than 2 weeks from the time notification of the exclusive selection. This event could have been promoted with social media posts that included images, event times and contest details.